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Today, marketing analytics is a common practice in most businesses. In fact, more than 80% of marketers say most of their decisions today are data driven. The abundance of data combined with the accessibility of powerful analytic tools has made it possible for marketing teams to evaluate every aspect of their digital marketing campaigns, giving businesses what is commonly described as a 360-degree view of the customer.

Marketing Analytics Market size was valued at USD 3.01 Billion in 2019 and is projected to reach USD 6.92 Billion by 2027, growing at a CAGR of 12.9% from 2020 to 2027. The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies are using multiple channels to keep the customers informed and connected with them. Analytics allows marketers to keep track of the impact of the actions taken.

Inventicon's 7^th Marketing Analytics India Summit 2024 is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.