7th Marketing Analytics
India Summit 2024
Today, marketing analytics is a common practice in most businesses. In fact, more than 80% of marketers say most of their decisions today are data driven. The abundance of data combined with the accessibility of powerful analytic tools has made it possible for marketing teams to evaluate every aspect of their digital marketing campaigns, giving businesses what is commonly described as a 360-degree view of the customer.
Marketing Analytics Market size was valued at USD 3.01 Billion in 2019 and is projected to reach USD 6.92 Billion by 2027, growing at a CAGR of 12.9% from 2020 to 2027. The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies are using multiple channels to keep the customers informed and connected with them. Analytics allows marketers to keep track of the impact of the actions taken.
Inventicon's 7th Marketing Analytics India Summit 2024 is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.
THOUGHT LEADERS
Dr. Sanjeev Chaube
EVP & Head (India) - Big Data & Advanced Analytics
Vodafone Idea Ltd.
Aashika Hegde
Head of E-commerce
Sapient Health & Beauty Pvt. Ltd. (Richfeel Naturals)
Abhishek Saxena
Vice President – Data Science and Analytics
HDFC Bank Ltd.
Aditya Bhamidipaty
Founder and CEO
FirstHive
Amol Ghanekar
Associate Director - Indirect Procurement - Asia Pacific, Middle East & Africa ( AMEA )
Kellanova
Anirban Guha
Head of Analytics
Aditya Birla Finance Ltd.
Arun Kumar V.
GM – Technology & Post Sales
BrandIdea.ai
Akash Agrawal
Director - Data & Analytics
Tata Consumer Products Ltd.
Anand Bhatia
Chief Marketing Officer
Fino Payments Bank Ltd.
Ashutosh Pandey
Head – Analytics
Shalina Healthcare Pvt. Ltd.
Atul Patil
Head - Planning Governance and Omnichannel Outreach
Head - Planning Governance and Omnichannel Outreach
Bhavesh Mansinghani
Customer Experience & Insights Lead - APAC
Bayer Crop Science
Deepak Oram
Head - Growth Marketing & Martech
HDFC Bank Ltd.
Deepak Srivastava
Head - Digital Marketing
Trent Hypermarket Pvt Ltd.
Dipti Singh
Director – ASI Portfolio (IRS) & India Marketing
Vertiv
Hardik Shah
Global Lead – Demand Growth & Mindful Snacking Strategic Insights
Mondelez International
Kunal Urdhwareshe
Head Analytics
Aditya Birla Housing Finance Ltd.
Namita Bohara
Lead Customer Centricity & Market Intelligence
Hindalco Industries Ltd.
Neetan Chopra
Chief Digital and Information Officer
IndiGo
Nishant Ranjan
Head of Analytics
Godrej Consumer Products Ltd.
Parag Lokhande
EVP - Head Analytics and Strategy
Kotak Securities Ltd.
Rohan Sharma
Director Sales
FirstHive
Samdish Chumber
Lead - Digital Acquisition (Analytics)
IDFC FIRST Bank Ltd.
Sharmila Sandeep
Head Marketing
Saint-Gobain – Gyproc
Shreyak Tare
Senior Manager - Group Data & Analytics
Aditya Birla Group
Shwetal Basu
Chief Marketing and Communication Officer
Shoppers Stop Ltd.
Subhra Bardhan
VP & Head - Consumer Insights & UXR
Kotak Mahindra Bank Ltd.
Subhra Datta
Head - Risk and Analytics
Tata Motors Finance Ltd.
Sudeep Chawla
Vice President - Marketing & Services
Pidilite Industries Ltd.
Suruchi Mahatpurkar Kore
Head of Digital and Social Strategies, Group Communication
Bajaj Group
Utkarsh Somaiyaa
Head Capability Building - Analytics & Digital Transformation
Aditya Birla Group
Vaibhav Rao
Asia Director Patient and Healthcare Experience - Lead
Pfizer Ltd.
Vineeta Masand
Senior Manager - Data Science and Analytics
General Mills Pvt. Ltd.
TOPIC HIGHLIGHTS
- Unlocking insights: The transformative role of AI in marketing analytics
- Optimizing marketing campaigns through influencer marketing strategies
- Navigating to cookie-less tracking solutions for marketing analytics excellence
- Harnessing ML for end-to-end customer journey optimization
KEY TAKEAWAYS
- Insights into enhance customer loyalty
- Understand data driven marketing strategies in depth
- Approach to right influencer for marketing campaigns
- Discover the marketing analytics channels
- Deep understanding of customers retention
- Transformational insight with data visualization
- Exploring the marketing analytics platforms and tools
- Considering the ethical and data privacy concerns
WHO WILL YOU MEET?
CMO's, VP's, Directors, General Managers & Functional Heads of
- Marketing Analytics & Automation
- Marketing & Communications
- Customer Relationship Manager, Experience & Engagement
- Business Intelligence, Insights & Analytics
- Campaign and Programme
- Social & Digital Media
- Advertising & PR
WHY SHOULD YOU ATTEND?
- Gain in-depthknowledge on insights in Marketing analytics
- To discuss how to gain more value from data for better market segmentation
- Learn how to stay ahead of curve in a data-driven landscape
- Opportunity to meet with marketing professionals, industry experts and build long-term relationships
- Grasping new ideas for future strategies