8th Marketing Analytics
India Summit 2025
Today, marketing analytics is a common practice in most businesses. In fact, more than 80% of marketers say that most of their decisions are now data-driven. The abundance of data, combined with the accessibility of powerful analytics tools, has enabled marketing teams to evaluate every aspect of their digital marketing campaigns, providing businesses with what is commonly described as a 360-degree view of the customer.
Marketing Analytics Market size will reach USD 7.12 billion in 2025 and grow at a CAGR of 12.84% to reach USD 13.03 billion by 2030. The benefits of analytics have become increasingly evident for companies, as competition for customer retention has become a necessity for businesses. Companies are utilizing multiple channels to keep customers informed and engaged. Analytics enables marketers to track and measure the impact of their actions effectively.
Inventicon's 8th Marketing Analytics India Summit 2025 is packed with knowledge and practical insights to enhance your marketing measurement efforts. Learn how the future of AI in marketing is revolutionizing the way businesses engage with consumers, optimize budgets and leverage data-driven strategies using the latest tools and techniques. Get a glimpse of AI-driven marketing platforms, predictive analytics and automation designed to enhance efficiency and maximize ROI.
THOUGHT LEADERS
Biswajit Dutta
Head - CRM, Loyalty & Analytics
Metro Brands Ltd.
Kaveri Das
Senior Vice President Head CLM & Program Management
Zee5
Mufazzal Arif
Senior Vice President, Data Science and Analytics
HDFC Bank Ltd.
Namita Bohara
Head of Customer Centricity
Hindalco Industries Ltd.
Parag Lokhande
EVP - Head Analytics and Strategy
Kotak Securities Ltd.
Prashant Choudhari
Head of Marketing
Fino Payments Bank Ltd.
Rishi Jain
Head - Enterprise Analytics
Ambuja Cements Ltd.
Subhasri Prasad
Vice President Marketing, Distribution
Sony Pictures Networks India
Sunil Mathur
Exec. Vice President - Head of Analytics & Digital Sales
HDFC Bank Ltd.
Suruchi Mahatpurkar Kore
Head of Digital and Social Strategies, Group Communication
Bajaj Group
Tusar Pal
Senior Manager Analytics
Adani Ports and SEZ Ltd.
Vaibhav Agarwal
General Manager & Head- Digital (Pharma)
Shalina Healthcare Ltd.
Vaibhav Rao
Asia Director Patient and Healthcare Experience - Lead
Pfizer Ltd.
Vivek Khanvilkar
Vice President - MR, SFE, Digital & Direct Marketing
Sun Pharmaceutical Industries Ltd.
TOPIC HIGHLIGHTS
- The future of AI in marketing: How generative and agentic AI are reshaping campaigns
- Omnichannel strategy and analytics: Tracking customer journeys across platforms
- Maximizing marketing ROI: Harnessing advanced analytics for smarter budget allocation
- Attribution modeling: Identifying what truly drives conversions
- Leveraging psychographics and behavioral analytics for smarter marketing
KEY TAKEAWAYS
- Insights into real-time data decision-making
- Understand the future of AI marketing
- Approach to right influencer for marketing campaigns
- Approach to track customer journey across platforms
- Deep understanding about the tools and technology
- Exploring marketing strategies to enhance customer experience
- Approach to right marketing attribution models
- Discover the marketing analytics channels
WHO WILL YOU MEET?
CMO's, VP's, Directors, General Managers & Functional Heads of
- Marketing Analytics & Automation
- Marketing & Communications
- Customer Relationship Manager, Experience & Engagement
- Business Intelligence, Insights & Analytics
- Campaign and Programme
- Social & Digital Media
- Advertising & PR
WHY SHOULD YOU ATTEND?
- Learn how to stay ahead of curve in a data-driven landscape
- Opportunity to meet with marketing professionals, industry experts and build long-term relationships
- Gain in-depth knowledge on insights in Marketing analytics
- To discuss how to gain more value from data for better market segmentation
- Grasping new ideas for future strategies