8th Marketing Analytics & Artificial
Intelligence India Summit 2025

Today, marketing analytics is a common practice in most businesses. In fact, more than 80% of marketers say that most of their decisions are now data-driven. The abundance of data, combined with the accessibility of powerful analytics tools, has enabled marketing teams to evaluate every aspect of their digital marketing campaigns, providing businesses with what is commonly described as a 360-degree view of the customer.

Marketing Analytics Market size will reach USD 7.12 billion in 2025 and grow at a CAGR of 12.84% to reach USD 13.03 billion by 2030. The benefits of analytics have become increasingly evident for companies, as competition for customer retention has become a necessity for businesses. Companies are utilizing multiple channels to keep customers informed and engaged. Analytics enables marketers to track and measure the impact of their actions effectively.

Inventicon's 8th Marketing Analytics & Artificial Intelligence India Summit 2025 is packed with knowledge and practical insights to enhance your marketing measurement efforts. Learn how the future of AI in marketing is revolutionizing the way businesses engage with consumers, optimize budgets and leverage data-driven strategies using the latest tools and techniques. Get a glimpse of AI-driven marketing platforms, predictive analytics and automation designed to enhance efficiency and maximize ROI.

THOUGHT LEADERS

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TOPIC HIGHLIGHTS

  • The future of AI in marketing: How generative and agentic AI are reshaping campaigns
  • Omnichannel strategy and analytics: Tracking customer journeys across platforms
  • Maximizing marketing ROI: Harnessing advanced analytics for smarter budget allocation
  • Attribution modeling: Identifying what truly drives conversions
  • Leveraging psychographics and behavioral analytics for smarter marketing

KEY TAKEAWAYS

  • Insights into real-time data decision-making
  • Understand the future of AI marketing
  • Approach to right influencer for marketing campaigns
  • Approach to track customer journey across platforms
  • Deep understanding about the tools and technology
  • Exploring marketing strategies to enhance customer experience
  • Approach to right marketing attribution models
  • Discover the marketing analytics channels

WHO WILL YOU MEET?

CMO's, VP's, Directors, General Managers & Functional Heads of

  • Marketing Analytics & Automation
  • Marketing & Communications
  • Artificial Intelligence & Data Science
  • Customer Relationship Manager, Experience & Engagement
  • Business Intelligence, Insights & Analytics

WHY SHOULD YOU ATTEND?

  • Learn how to stay ahead of curve in a data-driven landscape
  • Opportunity to meet with marketing professionals, industry experts and build long-term relationships
  • Gain in-depth knowledge on insights in Marketing analytics
  • To discuss how to gain more value from data for better market segmentation
  • Grasping new ideas for future strategies

Testimonials

Nice platform to gain insights, trends & networking.
Ritesh Gupta
VP
Brand Idea
Wealth of knowledge & insights in the field of marketing & analytics.
Sanorita Avon
Senior Marketing Executive
Nodex
Different aspects were understood by attending this conference.
Jeet Soni
Manager
Sun Pharma
The conference was a good mix of industries, functions & speakers.
Shweta Rangra & Amruta Pawar
Head Of Marketing
Hafele India Pvt. Ltd
Sessions were very helpful in getting deep knowledge of different industries & makes one think on how we can leverage the ideas & cater it in a way which helps our company.
Md. Afaque Arif
Manager
Synchrony Financial
The summit gave a good platform to network with businesses that are in line with the topics.
Dharithi
Sr. Marketing Manager
Innovatily
This was a good event to network & connect with industry leaders. The topics discussion was also relevant.
Arun Tharalan
VP - Sales
Innovatily
Excellent , well conducted ,knowledgeable speakers.
Balaji Pichumani
Co- Founder
Ground zero software
Great speakers, relevant discussions
Jibak Roy
Manager Process automation
ITC Ltd
Very useful information by head of companies. It is a must attend summit.
Sanjay Maurya
Founder & Director
Digital Business Technology
Inventicon organized the whole event seamlessly.
Raghavendra T.P
AVP
Synchrony
Good quality of people actually industry specific. This is the best part.
Gaurav Koriya
IEH
TransOrg Analytics
Very well organised.
Aditya Jalgaonkar
AGM - Marketing
Hettich
Understanding the perspective of different industries and learning about new tools & technologies.
Karan Vikhar
Program Manager - B2C
Nayara Energy
Enriching sessions, very relevant topics selected & well delivered by speakers.
Veeru Prajapati
Marketing & Communication
GSP Crop Science
Certainly an eye opener & insightful.
Arun Kumar.V
GM. Technology & Post Sales
Brand Idea
Very well organized, relevant topics & speakers.
Sudeep Chawla
 
Pidilite
I found this forum quite useful to learn upcoming trends & used cases of marketing analytics in B2B & D2C from industry leaders. I strongly recommend this summit to B2B marketing & marcom community.
Bhadresh Dani
Vice President
Bharat Bijlee Ltd